A landing page is a website page that allows you to capture a visitor’s information through a lead form. When discussing a landing page within a realm of marketing and advertising, it is more common to refer a landing page as being a standalone web page distinct from your page’s main website that has been designed for a single single focused website. This means that your landing page should have no global navigation to tie it your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.
Multifarious companies send their advertising, email, or social media traffic to their homepage. This is a huge opportunity to generate traffic in your website. When you know the stream of targeted traffic will be coming to your website, you can increase the likelihood of converting that traffic into leads by using the targeted landing page.
Moreover, videos should be used on your landing page whenever possible, it provide a passive engagement medium where visitors can experience your message with very little effort. Try to add a call to action in your videos, this can be permanently visible, or be shown at a strategic times throughout the videos also use directional cues within the videos to pint your visitors at your landing page’s conversion goal this will ultimately enhance your brand promotion.
Types of Landing Page
The goal of the landing page is to convince the visitors to provide you with his or her information in exchange for a high value offer, they are the best way to convert a person into lead. Landing pages are built to be inserted with the links to a website, when a visitor clicks on a link, he is redirected to the product’s main website. The landing page is similar to the product’s main website, this holds true especially if the site is e-commerce related. Many marketers use the home page of their website as their landing page, but this action is questionable.
There are two basic types of landing page, click through and lead generation
Click Through Landing Page
These are probably the most common form of landing pages, where you find a sharp-looking pages with a large call to action button and where that call to action button is the only clickable element of the page. This page is often used by a middle man between your ad and e-commerce shopping cart, its purpose is to warm up the visitors to your unique value proposition before sending them deeper into the marketing funnel.
Lead Generation Landing Page
These pages are used to capture user data, such as name, email address. The main purpose of this page is to capture user data and collect all the information that will allow you to connect with a market and prospects at subsequent time. A lead capture page will contain a form along with the description of what you will get in return for submitting your personal data.
There are many uses for lead generation landing pages such as:
- E book or white paper
- webinar registration
- consultation for personal services
- discount coupon/ voucher
- contest entry
- free trial
Benefits of Leading Page
People use landing page as a homepage of their website over the past few years, but now, the recent trends in the internet marketing have brought landing page t the forefront of the conversion rate optimization. Nowadays, if you want to increase your chance of converting a visitors into buyers of your product or services, you require an attractive or useful landing page to properly steer potential customers into your sales funnel.
Have you ever wonder, what makes a good landing page? Why do some landing page better than other? And what type of landing page should you use? Like anything else, the answers depend on what you are trying to accomplish. Having a good website and finally choosing what product to sell is the starting point of online marketing but, one has to make sure that he will build a good landing page to spawn profits effectively.
Below are some benefits from leveraging Landing Page to market your business
Landing page are the focused and customized sales pitch, specially designed to get you visitors to take an action. As an extension of your upstream advertising such as paid search and banners they have an ability to increase your conversions rates compared to the effectiveness of campaign that does not use them. Conversions directly impact on your goal, for example- if your business goal is to sell your new book, landing pages can be crafted to specifically compliment that purpose. Your business goal include your visitor to sign up, fill out information, press button ‘like’ or ‘subscribe’ and click through to buy the product and simply influence to brand the image and videos are the better way to get higher conversion rates.
Logging user Information
It is a quick and efficient way to directly influence the campaign, research projects, production creation, future sales and customer service initiatives. By optimizing landing pages to fill out quick information forms, you can analyse the data to determine factors about your audience, such as demographics and social preference.
Advertising efforts can be made efficiently with carefully planned landing pages. By using tools like Google Analytics, Absence and built-in WordPress plugins, can track the effectiveness of your brand campaigns. Some extra benefit of landing page advertising include;
- higher paid placement
- higher click through rates
- larger room for creativity and testing
- immediate results
If you want to create a multiple landing page and track which performance is best, the A/B testing is a most accurate way to do that. The goal of A/B testing is to experiment with different content to increase goal completion and conversions. Some examples are;
- Video vs. Hi-res pictures
- Different copy writing style
- varied action words
- switching buttons
An effective landing page is an important marketing tool that not only boosts interest but also provides feedback regarding a particular company offerings. The sooner you start building, testing and optimizing landing pages, the sooner you start getting a correct return on your marketing investment.
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