Effective Ways to Use Video in Landing Page.

A landing page is a website page that allows you to capture a visitor’s information through a lead form. When discussing a landing page within a realm of marketing and advertising, it is more common to refer a landing page as being a standalone web page distinct from your page’s main website that has been designed for a single single focused website. This means that your landing page should have no global navigation to tie it your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.

Multifarious companies send their advertising, email, or social media traffic to their homepage. This is a huge opportunity to generate traffic in your website. When you know the stream of targeted traffic will be coming to your website, you can increase the likelihood of converting that traffic into leads by using the targeted landing page.

Moreover, videos should be used on your landing page whenever possible, it provide a passive engagement medium where visitors can experience your message with very little effort. Try to add a call to action in your videos, this can be permanently visible, or be shown at a strategic times throughout the videos also use directional cues within the videos to pint your visitors at your landing page’s conversion goal this will ultimately enhance your brand promotion.

Types of Landing Page

The goal of the landing page is to convince the visitors to provide you with his or her information in exchange for a high value offer, they are the best way to convert a person into lead. Landing pages are built to be inserted with the links to a website, when a visitor clicks on a link, he is redirected to the product’s main website. The landing page is similar to the product’s main website, this holds true especially if the site is e-commerce related. Many marketers use the home page of their website as their landing page, but this action is questionable.

There are two basic types of landing page, click through and lead generation

Click Through Landing Page

These are probably the most common form of landing pages, where you find a sharp-looking pages with a large call to action button and where that call to action button is the only clickable element of the page. This page is often used by a middle man between your ad and e-commerce shopping cart, its purpose is to warm up the visitors to your unique value proposition before sending them deeper into the marketing funnel.

Lead Generation Landing Page

These pages are used to capture user data, such as name, email address. The main purpose of this page is to capture user data and collect all the information that will allow you to connect with a market and prospects at subsequent time. A lead capture page will contain a form along with the description of what you will get in return for submitting your personal data.

There are many uses for lead generation landing pages such as:

  • E book or white paper
  • webinar registration
  • consultation for personal services
  • discount coupon/ voucher
  • contest entry
  • free trial

Benefits of Leading Page

People use landing page as a homepage of their website over the past few years, but now, the recent trends in the internet marketing have brought landing page t the forefront of the conversion rate optimization. Nowadays, if you want to increase your chance of converting a visitors into buyers of your product or services, you require an attractive or useful landing page to properly steer potential customers into your sales funnel.

Have you ever wonder, what makes a good landing page? Why do some landing page better than other? And what type of landing page should you use? Like anything else, the answers depend on what you are trying to accomplish. Having a good website and finally choosing what product to sell is the starting point of online marketing but, one has to make sure that he will build a good landing page to spawn profits effectively.

Below are some benefits from leveraging Landing Page to market your business

Conversions

Landing page are the focused and customized sales pitch, specially designed to get you visitors to take an action. As an extension of your upstream advertising such as paid search and banners they have an ability to increase your conversions rates compared to the effectiveness of campaign that does not use them. Conversions directly impact on your goal, for example- if your business goal is to sell your new book, landing pages can be crafted to specifically compliment that purpose. Your business goal include your visitor to sign up, fill out information, press button ‘like’ or ‘subscribe’ and click through to buy the product and simply influence to brand the image and videos are the better way to get higher conversion rates.

Logging user Information

It is a quick and efficient way to directly influence the campaign, research projects, production creation, future sales and customer service initiatives. By optimizing landing pages to fill out quick information forms, you can analyse the data to determine factors about your audience, such as demographics and social preference.

Advertising

Advertising efforts can be made efficiently with carefully planned landing pages. By using tools like Google Analytics, Absence and built-in WordPress plugins, can track the effectiveness of your brand campaigns. Some extra benefit of landing page advertising include;

  • higher paid placement
  • higher click through rates
  • larger room for creativity and testing
  • immediate results

A/B testing

If you want to create a multiple landing page and track which performance is best, the A/B testing is a most accurate way to do that. The goal of A/B testing is to experiment with different content to increase goal completion and conversions. Some examples are;

  • Video vs. Hi-res pictures
  • Different copy writing style
  • varied action words
  • switching buttons

An effective landing page is an important marketing tool that not only boosts interest but also provides feedback regarding a particular company offerings. The sooner you start building, testing and optimizing landing pages, the sooner you start getting a correct return on your marketing investment.

To optimize Landing Page & Testing visit – https://www.thinsquare.com/landing-page-design-service

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Top 15 techniques to double your conversion with landing page optimization

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The landing page is responsible to generate qualified leads for your business. Who wouldn’t like to have a high converting landing page? More conversions automatically mean more profit and it also make sense for any business. The main aim of a well-designed landing page is to capture leads and convert them into profit. Therefore, the landing page must be designed with this aspect in mind. Make your landing pages interesting and engaging so that people like to visit your website again and again and again!!

Want to witness an increase in the conversion rate? If so, below written top 15 techniques will help you to enhance the conversions in the shortest time interval.

Clear and Concise Landing Page Design

It is important to make it easier for your visitors to know what your company is all about, what you are offering and what you want them to do. Many businesses who don’t focus on landing page designing & testing, are losing a their potential customers.

  1. Landing page designing must be easy-to-navigate to avoid conversion drop-offs. Clear the page from unnecessary information, images and clutter. Make it easy for your customers to navigate through your landing page.

  1. Online users do not read the content completely, therefore, make it accessible for them to scan the page. Use specifically written and easy to understand bullet points that make it convenient for your customers to know what you are offering.

  1. Having a clearly designed landing page is important to focus the user’s attention to your offer. Leave some empty or white space on your page to increase your conversions.

  1. As the saying goes, “A picture is worth a thousand words” so use images to interact with your online visitors. Images are very effective in lead generation as more interested a person is in your landing page, more easily will he convert.

  1. Your landing page also needs to clear the 5 second test. If your page does not appeal to its visitors in the first look, your online audience may leave and move on to other pages, which in certain cases, may be of your competitor’s.

Marketing is An Important Aspect

You direct the traffic from social media sites or email campaigns toward your landing page and when the online users land on your page, it must engage them so that they convert easily. So, remember to optimize your marketing tactics for increased conversion rate.

  1. The Call To Action asks the visitors to take an action that you want them to take. Therefore, the CTA should stand out from the page. It must be the most prominent feature of your landing page. So design call to action button with contrasting colors and keep it short.

  1. Use your marketing skills to define how your services are better than your competitors. Use a unique selling point or an impressive tag-line to stay ahead in the competition. The more convening your marketing tactics are, the more easily you will secure leads and sales.

  1. Use interesting phases to create a sense of urgency. According to a study, it has been found that people show an immediate response if a sense of urgency is created. Limit the supply of your offers or the number of offers by using expressions like, “only two days left, special offer for a limited time, don’t miss out.”

  1. If you want to increase your conversions, it is important that you have knowledge about the customers you are planning to target. Make a list of targeted markets. Remember the better you understand your clients, more easily will you be able to target them.

  1. Apart from customers, having knowledge about your competitors is also essential. Do a competitive analysis to find out the difference between your landing page and the one that your competitor’s have.

Develop Trust On your Landing Page

If you want to increase your conversion rate, building business credibility is vital. Be upfront about your services and products to the customers and make sure to communicate your services well. Remember, the more your audience trust you, more easily will they make a purchase.

  1. An essential factor that must be present on a landing page is your contact information. Show your phone number, links to your social media profiles, your address and if possible, a map of your location as well.

  1. Never promise a service or a time limit that you will be unable to fulfill. Remember, do not go over the top and over-promise something. If you want to increase your customers trust, make claims that you can fulfill easily.

  1. Consistency is an obvious point, but often the most neglected one. Keep your campaign consistent, if you want to generate leads. Make it a point to keep the list of benefits same throughout the marketing campaign to develop your customers trust easily.

  1. When writing content for the landing page, remember to keep the tone conversational. Talk to your customers and use “you” often in the context. Craft personal marketing campaigns, according to the targeted areas and customers. To impart trust, makes sure that your business relates to your customer’s requirement personally.

  1. Including testimonials from your previous clients is another way to increase your business credibility. People often trust customer reviews more than what a company says, so make sure to include positive reviews of your customers. To make it look more authentic, you can use your customer’s name and photo with the testimonials.

While designing a high converting landing page, remember to keep the length of the content in mind. An optimum balance must be maintained to increase your conversion rates. As the landing page is often seen as a part of the online campaign, remember to focus on the technical aspects as well. The landing page must be optimized using the Right Keywords, Page Titles, and Meta Tags.

Start with these few tips and get more leads and sales. The landing page is the face of your business, so remember to optimize it for increased profit.

 

How Perfect Landing Page Design Can Make Your Website into Lead Generation Machine

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As more people are turning to the Internet to buy services or to find a solution to their problems, it is crucial that you turn your landing page into a place where you can easily capture leads and convert them into prospective customers. Failing to do the same will make it difficult for your business to earn a profit. Therefore, if you want to convert your website into a lead generation machine, it is vital to design a highly attractive, unique and functional landing page.

What Is a Landing Page?

A landing page or a lead capturing page is an important part of the website that is dedicated to a single niche. The main motive of a landing page is to convert a majority of your visitors into leads. However, it is often the most neglected aspect of a website. This is because, marketers have always focused on driving the online visitors to the website without having a clear idea of how the users reach there and where to take them next.

The main purpose of a landing page is to tell the visitors what should they do and how to do it. Home pages are great for directing traffic, however if you want to target a particular set of the populace, make sure to have an attractive landing page for your website. When done in the correct manner, the landing page can help your business earn a greater return on investment (ROI).

Characteristic of a Landing Page

A landing page must possess the following characteristic to convert your website into a lead generation machine.

  • Valuable Content

So now that you are planning to convert your website into a lead generation machine, the first step would be to design a landing page that can easily attract the visitors to your website. Are you still thinking how to do it? If so, the best way would be to create informative and unique content. Write a copy of the landing page that define all your services in a concise manner and give a reason to people to opt for them. Instead of choosing promotional content, write a copy that solves your targeted audience problems.

  • Brand Your Page

Branding the landing page is a great way to make sure that people recognizes your business. Your business logo needs not be too prominent but should be readily visible. Adding your brand is crucial if your potential customers are coming in through a non-branded source. Remember to maintain consistency on the landing page to build confidence among your customers.

  • A Contact Number

As an online business owner, it is important to give out your contact details to make it easier for your customers to reach out to your services. If you own an e-commerce website, giving out a phone number may seem to a counter-intuitive thing, but it will help your business to gain customer’s trust. Even if your customers are not going to call you, the presence of a phone number on the landing page will help your business to build credibility.

  • Stay Focused

People generally do not read every word of the web copy, therefore it is important to remain focused and include only the important information on the landing page. A targeted landing page is tailor made according to the requirements of your customers and thus can easily convert them into leads. You can include impressive and interactive headings and subheadings to catch your audience attention.

  • Lead Generation Forms

If you want to increase the number of viable leads, having a lead generation form on the landing page is a necessity. Remember, the less information you ask for, more people will be interested to fill in the form. Divide the opt-in form in different sections to make it easier for your customers to fill in their details.

  • Testimonials With Images

Having a positive review from your previous customers on the landing page will increase your prospective clients trust in you. Testimonials are powerful marketing tools and including pictures of the clients can take them a step further. You can also include video testimonials on the landing page to make a powerful impact on your online visitors.

  • Use Contrasting Colors

To make the call to action pop up, it is advised to use contrasting colors. A bright call to action against a light colored background keep the online users’ attention focused where you want. Remember to choose general design and colors, but don’t be afraid to experiment with the colors before finalizing the copy of the landing page.

  • Match The Landing Page With the Ad Copy

An online user may have landed on the landing page of your company by clicking on a PPC ad or through any other source, therefore, make sure that both the copies matches with each other. For instance; if the ad copy says, “grab a demo”, the landing page should also say a similar thing. If both the copies do not match, you can possibly lose on your prospective customers.

  • Use The Space Wisely

White space can have a large impact on the web design, therefore, use the space carefully. Instead of filling up the landing page with unnecessary content and images, leave some white space to avoid distraction. Multiple images and unnecessary content can distract the users from their goal of visiting the page. So whatever you choose to include on the landing page, make sure that everything goes well with each other.

  • Consider The End Goal

You must begin designing your landing page by keeping the end result in mind. How do you actually define leads? Do you want your customers to sign up for a newsletter? Do you want them to request a callback? Or do you want them to fill up a form? You may define a lead in different ways but make sure to have a clearly defined conversion goal in mind before starting.

  • Testing Is The Key

It is vital to test your landing page to ensure that it will easily convert leads into prospective customers. Design different landing page and see what works best for your unique situation. Testing is the only way to make sure that the landing page works in a way in which you want it to.

Landing pages are important to direct your visitors toward a goal. When you design a customized landing page, you are giving a unique experience to your visitors, which increases your chances of capturing the leads. A well-designed landing page will help you to convert more and work less, so make sure that you have designed the best landing page for your business website.