So are you ready for the latest Google algorithm update – Mobilegeddon coming on 21st April? Wait a second, can you really count the number of times the search giant, Google has changed in the past few years? I think no, it is really hard to count the number of updates released by Google, however, every update had a huge impact on the ranking of the websites.
In this internet age, it is important for businesses to create and manage their online presence to attract potential clients toward their business. Therefore, if you want to prevent the latest update from decreasing your page ranking, make sure that you do not commit the following mistakes.
Therefore, make sure that you take the following actions to achieve an optimal ranking:
Use Google Webmasters Tools to check and test the robots.txt
Do not use a separate URL for desktop and mobile website
Use the mobile friendly test to check your mobile pages
Do Not Include Unplayable Content
Sometimes your website may include a video or content that is not playable on mobile devices. Unplayable content can be frustrating for your online visitors who may leave your site. This also leaves your mobile visitors with poor user experience. Therefore, make sure that no such unplayable content is present on your website.
You can choose to opt for the following measures to avoid committing this mistake:
You can use HTML 5 standard tags to include animation or videos on your website
Video-embedding can be used that are playable on different devices
Use transcripts with the videos to allow accessibility to the users who cannot view the video
Avoid Faulty Redirects
Does your website have separate URLs for mobile and desktop users? If yes, you may be redirecting the users. However, it is important that a visitor viewing your website from the mobile phone is not redirected to the home page of the desktop version rather he must be redirected to the appropriate website URL.
Use Webmaster Tools to detect whether or not your mobile users are being redirected to homepage or check any other faulty redirects
Set up your server so that mobile phone users are redirected to equivalent URLs
Use a responsive website instead of having two different websites
App Download Interstitials
Entrepreneurs sometimes promote their business’ native app to their visitors viewing their website through the mobile phone. This can happen when the site blocks the user from viewing the web page by asking them to download the website’s native application. If this activity is not done with care, it can cause indexing issues which can further disrupt the number of visitors visiting the website.
App inline can be promoted with the page’s content with the help of a simple banner. Implement the banner using:
Operating system support or native browser
An HTML banner that links to the correct application store
Ensure Best User Experience
There are certain sites that serve content to desktop users using a particular URL however a 404 Error is shown to the users viewing the URL from the mobile phone. Therefore, in order to offer the best user experience, redirect the mobile users to an equivalent URL instead of diverting them to the 404 error page. Also, take care that the mobile page is not an error page.
Actions to opt for:
Use webmaster tools to check the crawl error report as it will help you to get a list of URL that return smartphone-only errors
Use responsive design as it will help you to offer the same content to your users whether they are viewing the website on a desktop or a mobile phone
Avoid Irrelevant Cross-Links
Do you have a separate website for the desktop users and mobile audience? If you answered yes, you may have linked the mobile URLs with the desktop version and vice verse. If you have done this make sure that the pages are linked to equivalent URLs and there are no irrelevant cross-links. This is believed to be one of the most common error that is committed by the webmasters.
What to do:
Check the links to make sure that they are linked to the correct and equivalent URL and the mobile URLs are not linked to the home page of the desktop optimized website.
Ensure That The Mobile Page Loads Fast
In order to make your users stay on your website for a long time and to avoid frustration, it is important that your page loads fast. You just have 5 seconds to grab your visitors’ attention and if your website fails to load quickly, the online users will move on to some other website which will probably be of your competitors.
Check the loading speed of your mobile optimized page with the help of Google Pagespeed Insights
Focus on the speed sub-section
Address and resolve the issues as fast as possible
According to the latest survey, it was found that a majority of the populace use mobile phones to browse the internet and to find different services online. With the increasing mobile traffic, it is vital that your business has a responsive website or a mobile optimized website to cater to the needs of your audience viewing your website through different platforms.
With the recent update, Google aims at providing the best user experience to the visitors browsing the internet through their mobile phone. So avoid committing the above-written mistakes to see your website on the first page of the search engine results.