How To Prevent Website From Google’s Awaited Algorithm On 21st April

mobilegeddon

So are you ready for the latest Google algorithm update – Mobilegeddon coming on 21st April? Wait a second, can you really count the number of times the search giant, Google has changed in the past few years? I think no, it is really hard to count the number of updates released by Google, however, every update had a huge impact on the ranking of the websites.

In this internet age, it is important for businesses to create and manage their online presence to attract potential clients toward their business. Therefore, if you want to prevent the latest update from decreasing your page ranking, make sure that you do not commit the following mistakes.

Allow Access To CSS, JavaScript, and Image Files

For an optimal mobile viewing experience and indexing of the websites, it is important that you always allow Googlebot access to image files, CSS and JavaScript used by the website so that it can easily index your site. If the site’s robots.txt files disallow website crawling, it can result in low rankings.

Therefore, make sure that you take the following actions to achieve an optimal ranking:

  • Make sure Googlebot the CSS, image files, and JavaScript

  • Use Google Webmasters Tools to check and test the robots.txt

  • Do not use a separate URL for desktop and mobile website

  • Use the mobile friendly test to check your mobile pages

Do Not Include Unplayable Content

Sometimes your website may include a video or content that is not playable on mobile devices. Unplayable content can be frustrating for your online visitors who may leave your site. This also leaves your mobile visitors with poor user experience. Therefore, make sure that no such unplayable content is present on your website.

You can choose to opt for the following measures to avoid committing this mistake:

  • You can use HTML 5 standard tags to include animation or videos on your website

  • Video-embedding can be used that are playable on different devices

  • Use transcripts with the videos to allow accessibility to the users who cannot view the video

Avoid Faulty Redirects

Does your website have separate URLs for mobile and desktop users? If yes, you may be redirecting the users. However, it is important that a visitor viewing your website from the mobile phone is not redirected to the home page of the desktop version rather he must be redirected to the appropriate website URL.

Recommended measures:

  • Use Webmaster Tools to detect whether or not your mobile users are being redirected to homepage or check any other faulty redirects

  • Set up your server so that mobile phone users are redirected to equivalent URLs

  • Use a responsive website instead of having two different websites

App Download Interstitials

Entrepreneurs sometimes promote their business’ native app to their visitors viewing their website through the mobile phone. This can happen when the site blocks the user from viewing the web page by asking them to download the website’s native application. If this activity is not done with care, it can cause indexing issues which can further disrupt the number of visitors visiting the website.

Recommended actions:

  • App inline can be promoted with the page’s content with the help of a simple banner. Implement the banner using:

  1. Operating system support or native browser

  2. An HTML banner that links to the correct application store

Ensure Best User Experience

There are certain sites that serve content to desktop users using a particular URL however a 404 Error is shown to the users viewing the URL from the mobile phone. Therefore, in order to offer the best user experience, redirect the mobile users to an equivalent URL instead of diverting them to the 404 error page. Also, take care that the mobile page is not an error page.

Actions to opt for:

  • Use webmaster tools to check the crawl error report as it will help you to get a list of URL that return smartphone-only errors

  • Use responsive design as it will help you to offer the same content to your users whether they are viewing the website on a desktop or a mobile phone

Avoid Irrelevant Cross-Links

Do you have a separate website for the desktop users and mobile audience? If you answered yes, you may have linked the mobile URLs with the desktop version and vice verse. If you have done this make sure that the pages are linked to equivalent URLs and there are no irrelevant cross-links. This is believed to be one of the most common error that is committed by the webmasters.

What to do:

  • Check the links to make sure that they are linked to the correct and equivalent URL and the mobile URLs are not linked to the home page of the desktop optimized website.

Ensure That The Mobile Page Loads Fast

In order to make your users stay on your website for a long time and to avoid frustration, it is important that your page loads fast. You just have 5 seconds to grab your visitors’ attention and if your website fails to load quickly, the online users will move on to some other website which will probably be of your competitors.

Action Recommended:

  • Check the loading speed of your mobile optimized page with the help of Google Pagespeed Insights

  • Focus on the speed sub-section

  • Address and resolve the issues as fast as possible

According to the latest survey, it was found that a majority of the populace use mobile phones to browse the internet and to find different services online. With the increasing mobile traffic, it is vital that your business has a responsive website or a mobile optimized website to cater to the needs of your audience viewing your website through different platforms.

With the recent update, Google aims at providing the best user experience to the visitors browsing the internet through their mobile phone. So avoid committing the above-written mistakes to see your website on the first page of the search engine results.

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How To Increase Ranking And Traffic Of New Website ?

Google Ranking

As an entrepreneur, you want to have a highly successful business. Every webmaster aims to increase relevant traffic to his website, no matter what kind of a business he has. However, dreaming about the same is not going to yield results rather you have to take an action to increase your website ranking on Google to witness an increase in the web traffic.

In the beginning, it may look like a simple task, but it is not so. Google regularly release it updates to give a better experience to the users and to rank the websites accordingly. There are no shortcuts to increase traffic to your site or to make it popular. It takes a lot of patience and you have to invest a lot of time to see the results. The tips shared in this post will help you to increase your website ranking and amplify the amount of traffic towards your site.

Creating Relevant Traffic

Startups, bloggers, and new entrepreneurs understand the importance of creating relevant traffic for their website. This approach takes a lot of efforts as you have to create a base of loyal customers who will return to your services. Here are some tips that will help you with the same.

  • Informative Content

Do not write an article just because you have to, rather know more about what your customers are interested in and then write unique and informative content to satisfy their needs. The search giant gives preferences to a website having quality content rather than a website having excessive yet irrelevant content. Therefore, before you start to write down a post, think from your online audience prospect and then write something that will interest them the most.

  • Articles on Futuristic Trends

A majority of bloggers write articles on the latest trends. While this is important, focusing on the futuristic trends is also necessary to catch your audience interest. If you want to attract more traffic to your website, write about something that will attract their interest for a long time. Write something that would be equally interesting to read in the next few years to come.

  • Interact With Your Users

You must engage the users in active conversations to increase relevant traffic toward your website. If someone comments on an article posted by you, make sure that you reply to it as soon as possible. If your readers are happy with you, they will spread a good word of mouth about your services which will help you to generate traffic to your site. Be friendly with your online visitors and try to keep them happy.

Browsing Traffic

Browsing traffic means to get potential traffic with the help of other users. There are a large number of organization or users who can direct traffic to your website. If you are ready to spend some money on getting traffic toward your site, this will really help you to increase your rank on Google and will also increase the inflow of traffic to your website.

  • Online Marketing

A common term that you may have heard, online marketing is one of the best ways to generate traffic to your website. However, many people are still unaware of the benefits that they can avail by choosing an E-mail marketing strategy. Certain companies and individuals have a large list of subscribers and they will help you with the E-mail marketing to generate traffic. They may charge a small amount of money or offer their services free of cost. They will send attractive and informative E-mails to their users who will further subscribe to your services thus increasing traffic toward your website.

  • Ask Other Bloggers

Many companies are using this approach to increase traffic to their business site. Entrepreneurs generally pay a large sum of money to publish their posts on someone else blog who is receiving high internet traffic. The bloggers audit the site before publishing the link as they are concern about the site they are referring their traffic to. You can also become a member of the blogger community to widen your reach.

Purchasing Traffic

This is one of the most expensive yet the best way to generate traffic. Campaigns and advertisements will help you to increase traffic to your new website easily.

  • Facebook Ads

If you are targeting a specific group of the audience or a demography, Facebook Ads gives you a chance to focus on your target audience easily. You can filter the Facebook Ads and show them at a specific time or to people searching for the keyword you have targeted your ads at.

  • Google AdWords

A popular advertisement platform, Google AdWords is used to run cost-per-click (CPC) campaigns. Well-established businesses and startups rely on Google AdWords to generate leads and prospective clients. It has a large community of AdSense publishers who make your advertisement easily accessible to people around the globe.

Technical Standards

A well-developed website having the following features will help you to rank high in the search results.

  • Low Loading Time

When ranking a website, page loading time is an essential factor considered by a search engine. A website that has low loading time, generally rank higher than its counterpart. Therefore, develop your site in such a manner that it takes less than 3 seconds to load.

  • The Bounce Rate

Having a low bounce rate is good for your website as it means that the user stayed on your page for a long time. Make sure that people do not leave your website as soon as they visit it by including some informative and unique content on our web page along with relevant images.

  • Simple Web Design

Do not make it difficult for your users to figure out what to do next, rather keep your web design simple. If you want to rank high in the search engine results make sure that you design a responsive website as Google also give preference to them.

If you implement the ideas given in this post, it will help you to generate traffic to your new business website and give it the required exposure. Also, remember that it is the quality of the content, not the quantity that will help you to secure more users. So implement the tips and tricks given in this post to rank your website high in the SERPs.