Best Content Management Systems for E-commerce website

E-commerce websiteE-commerce is the most reliable and preferable ways to purchase goods. Its very existence has allowed countless number of businesses reach new heights and take advantage of endless possibilities. Among the several ways in which internet has touch our lives is the manner we sell and purchase stuff, which had also undergone a massive change, courtesy internet. Numerous retailers are choosing to acknowledge the world wide web as wonderful channel of selling with ample rewards and little investment to begin with.

E-commerce plays a substantial part in any business without this revenue cannot be determined. Every website bidder now offer e-commerce package. As new standards, ideas and application for e-commerce role out, the strength of your online presence must support these new trends.

Having a dependable and powerful content management system(CMS) is becoming less of an option and more of a need. Today’s winner in retail are those who provide a strong product and offer at a reasonable prices to their targeted audience. Retailer understands that online customer experience has to develop beyond simple product browse and shopping cart functions. The most valuable customer is galvanized by and emotionally attached to a retail brand. To encourage this behaviour, retailers must personalize their online presence to the customer, provide increasingly rich and offer more engaging online content. If you want to make your e-commerce website more alluring and appealing, than here are some eye-catching CMS for your e-commerce website that make it more engaging and intriguing.

Business Catalyst

It allow you to build typical e-commerce websites that range from small to medium size. Once you sign-up you will get a hosted e-commerce application that provides you with a dedicated content management system (CMS) that has the power to enliven the blogs, shopping carts and forums. You will also be greeted with easy to understand analytics that let you track web site visits and customer activity. Business catalyst not only help to build your website, but also manages it.

Magento

Magento is classified as an open source e-commerce platform that eases the flow between design and online sales. Magento is the fastest growing e-commerce solutions in the market, due to its latest and easy to use features. It likes to out-smart other content management systems for e-commerce by providing excellent option to grow your site. Magento is very flexible e-commerce platform that manage your multiple website with and ease.

PrestaShop

PrestaShop is an open source e-commerce platform that deliver a wide variety of features such as the full control of inventory, orders, shipping and tracking and allowing you to manage your business in real-time. PretaShop include a powerful catalog management with differentiated product displays, in-built SEO features, a quick and efficient check out mechanism, integrated payment, marketing tools and security. It emerges a one stop solution for the web store selling need of small, medium or large sized retailers.

ZenCart

ZenCart, is a PHP-based system for online store management is popular in the e-commerce website development because of its MySQL database compatibility and ability of easy integration with HTML components. It also allows to handle the things from its back-end, framework of ZenCart is too easy, and if utilized effectively will surely bring out in the way one exactly looking for. ZenCart also gives customers various options on delivery or payment, it is highly flexible and allows the shopping cart to be the main page of your online store.

OpenCart

OpenCart’s admin area has well designed user interface that simplifies the process of tweaking your site. By using this Content Management System platform you can find out a customizable layout that give your product an adequate amount of ‘breathing room’. OpenCart is ideal foe small and medium sized businesses that are looking for flexibility and the power of useful tool at their fingertips.

OsCSS

It is simply a PHP e-commerce shopping application that is built on the os-Commerce GPL code. OsCSS clubs together all the selling functions that any small and medium sized business can need to set-up a virtual store and then adds more into the feature pool to appeal to bigger businesses with advance selling needs. Cross browser compatibility, multi lingual set-up, unlimited categories, product and integrated payment gateways make osCommerce a reliable selling solution fr all sorts of businesses.

To build e-commerce website, visit – https://www.thinsquare.com/affordable-ecommerce-packages

It is important to have fully integrated CMS and commerce platform in your site as it will allow you a more robust and seamless user experience for today’s connect customer. Numerous CMS platform enterprises offers some sort of commence solution and most solutions offer some level of CMS functionality, they are really good at either one or the other. This leaves a gap with regards of user experience, site maintenance and overall commerce conversions. So, there are multifarious CMS companies looking to fill these gaps by creating a true omni-channel digital experience.

Top 20 Techniques To Run E-commerce Store Successfully

Ecommerce store optimization

E-commerce websites are now present all over the internet. In the recent years, a huge growth has been observed in the E-commerce sector. What was once considered as a far reaching dream that only large and well-established business owner could afford, is now becoming a reality for startups.

If you intend to become successful and want to create a niche for your business in the online world, the following top 20 techniques will help you to do the same. Let’s know more about different tips and tricks that will help you to run your E-commerce store successfully and establish your business as a brand.

  1. Differentiate Your Business

Think about different factors that set your business apart. Do you sell exclusive merchandise? Have you priced your products at a low price? Do you offer the best customer services? Why should the customers visit your online store?

  1. Set Your Business USP

As an E-commerce business, it is vital that you develop a unique selling proposition to attract potential clients and new customers. Visitors always come to your page looking for something, therefore, make sure that your E-commerce business solve at least one of their problems, which nobody else is able to resolve.

  1. Understand Your Customers

It is important that you have knowledge about your target audience. Give them a reason to buy your services instead of going to your competitors. After understanding who your actual customer are, you can easily develop a targeted strategy to focus on their requirements.

  1. Sell According To Your Customers Needs

Once you know who your customers are, you can easily focus on their needs. Keep in mind the latest trends to remain ahead of the curve. For example, if you have a clothing line, keep up with the recent trends and sell apparels that are high in demand.

  1. Sell For A Profit

Competition is fierce in the E-commerce world, therefore it is essential to offer the best services to your clients to convert them into loyal customers. You can find several sources to buy high-quality products at economical rates, but you can sell them for a profit to your visitors. You can also give discounts to your customers to attract them.

  1. Get Found

Having an E-commerce store is of no use, if your potential customers are unable to find you. Therefore, invest in advertisements, SEO of your website, social media sharing, blogging and use various other marketing tactics to make it easy for your customers to find you in the dot com world.

  1. Don’t Complicate The Purchasing Process

You may have come across different online stores that make purchasing process inconvenient for their customers. Therefore, avoid committing this mistake if you want to run your E-commerce store successfully. Simplify the process for your customers so that they do not abandon the shopping cart before paying up.

  1. Design a Fast Loading Website

As an E-commerce website, it is bound to have numerous images, however, this should not be the reason for the site to load slowly. The website must load fast to attract potential customers’ attention otherwise they will move on to another option.

  1. Description Of The Product

Use relevant and unique description to describe the products, so that the visitors can get to know more about them before making a purchase. A clear and appropriate image must also accompany the product description to help the customers make a decision easily.

  1. In-Stock Products

Another way to run an E-commerce store successfully is to tell your visitors, whether the product they are looking at is in-stock or is already taken up. You can remove the products from the website that have already been taken up to prevent confusion.

  1. Keep The Search Bar Within Reach

A search bar on your E-commerce website will help the visitors to find the product they are looking for easily, so keep it well within reach. Also, make sure that the search remember the user query and show it the next time the same keyword is typed for potential modification.

  1. Confirm The Order

Reassure your visitors that their order has been accepted and give them an expected delivery date. You can send them a reassurance mail to make sure that they know when to expect the products they have ordered.

  1. List Out The Details Of The Order

When your customers has ordered something from your E-commerce store, make sure that you send them an email as soon as possible giving out the details of the order. This will help them to make changes if any, at the earliest.

  1. Delivery Of The Products

If you want to run your E-commerce store successfully, remember to gain your customers’ trust. Ship the products on time while keeping up with your standards. You can easily lose your customers if you oversell your services or under deliver the same, therefore, avoid doing it.

  1. Easy Payment Option

People are still afraid to divulge their details online therefore make the payment option secure for your customers. Using different features to offer multiple modes of payments will surely get your store some serious business.

  1. Build Relationships

As an E-commerce store owner, you need to build a relationship with your customers to run the store successfully. Encourage customer engagement by organizing events, via social media and through other online activities. Take part in conversations to attract prospective clientele toward your business.

  1. Don’t Forget The Mobile

With the increasing use of mobile phones and other hand-held devices, it is vital to target the mobile customers to earn a profit. Design a responsive website for your E-commerce store so that people can easily shop your products and services even on the go.

  1. Give Your Store a Fresh Look

Refresh your website content occasionally to give the E-commerce store an amazing look. Use seasonal updates and offer special discounts to make the visitors return to your store. You can also use different themes to make your online store look amazing.

  1. Encourage User’s Reviews

Positive reviews from your customers will encourage other visitors to purchase services or products from your E-commerce store. Therefore, encourage your loyal customers to leave a testimonial about your services. This will help you to build a reputation and boost sales.

  1. Be an Administrator

Last but not the least, remember that your E-commerce store operates 24/7 and it cannot take care of itself. Therefore, make sure that the site is managed around the clock. Have a proper backup of the site and the database in place to deal with any kind of emergency.